Unwritten Prophecy


Monday, January 17, 2011

Ralph Lauren's Cars

Ralph Lauren owns 60 of the rarest cars in the world including the Enzo Ferrari and a Lamborghini. I guess that's what happens when you achieve greatness.




Paredes and Reinwald designed the garage so that you could see your way from the lobby only to the library and the workshop; there is no sign of where the cars in the collection are housed. You return to the lobby, and at the right moment, which is to say when Lauren, or Reinwald, decides you are to enter the inner sanctum, a button is pressed, an entire panel of the lobby wall slides away, and you are staring a new Lamborghini Reventón in the face. It is the first indication that this is less a garage or a storehouse than a museum installation, since the positioning of the Reventón, one of three 2010 Lamborghinis that Lauren has acquired, is as studied as the placement of the Venus de Milo at the Louvre. The car, made of carbon fiber, has sharp, folded lines, and its front end is both ominous and graceful, as if a fighter jet had been made as a piece of origami. It commands you to pay attention to it. "I went to Italy and fell in love with it," Lauren told me as we walked past the car and he ran his hand over the dark, matte gray surface. "It's like a building-the shadows, the light. It's like Star Wars. Every time I look at it I see something else." Only 15 of the 640-horsepower Reventón roadsters were built, and they sold for roughly $2 million each. (Lauren's is the only one in the United States.) The car, like all of the cars in the collection, is registered and available whenever Lauren feels like taking it for a spin.

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